The goal of a corporate video is to attract long-term clients. However, even a minor mistake during the video production process can result in the loss of a client, loss of sales, and perhaps more. Thus, it’s important to understand what makes a good corporate video.
We did our research to share with you some valuable information you could use for future projects. Weighed in by experts and seasoned professionals from the industry, here are the characteristics of a great corporate video.
Quality is the Main Priority
Nobody likes a video crammed with information. Rather, keep it clear and concise. Note that videos with a single theme and a duration of 30 to 90 seconds get the most views. Because today’s consumers expect instant gratification, keeping your business video-focused and correct will significantly increase your engagement levels.
Social Media Promotion and Engagement
Uploading your video to YouTube to make it easier to share is insufficient. Upload directly to the site rather than uploading to YouTube and then sharing the link on social media. This allows you to fully utilise social networking sites such as Facebook’s autoplay feature. You can attract more readers who would otherwise scroll past your content if you use autoplay instead of click to play.
Videos in Varied Lengths
Don’t make the mistake of sticking to a single edit. When it comes to creating and producing videos, create multiple versions that can be used across platforms.
Yes, content can be recycled and used to demonstrate some of the inner workings of a business. Corporate videos, too, should be tailored to the medium and audience for which they are intended. Simply ensure that every cut and edit gives an impact to both internal and external audiences.
Expertise and Professionalism
One of the most common issues with businesses producing corporate videos is dealing with a lack of expertise or skills. Thus, it is strongly recommended to hire professionals who can do the work excellently. This move could save you from blunders such as poor music choice, sloppy editing, deadline delays, and so much more!
Vision and Creativity
A strong corporate video should convey to the viewer the company’s goal and vision, and be distinguished from the competition. Note that the ability to demonstrate this in a video entices viewers to watch until the end.
A successful corporate video may also evoke emotions and build strong connections. With a creative concept, you can elicit an emotional response from your customers, regardless of what you are trying to sell. This will help you outperform a superior product or brand with no customer connection.
An Enticing Call to Action
A call to action (CTA) should be included in even the most basic PPC advertising or social media post, let alone a video or podcast. Those who interact with your brand must take action or continue to interact with it.
At the end of each corporate video, include a branded link users can follow to your website. Additionally, use a unique link for each video to track site traffic and determine which corporate videos are most effective for your company.
Investing in great corporate videos means investing in all its parts, and more. So, understanding and applying the right techniques is paramount for the process. Excellent video marketing strategies can give you more than what you could expect and may even help you achieve your business goals in no time.
If you’re looking for a video production service in the UK, we’re here to help! Get in touch with us today for a free consultation.