RATP Dev Transit London

Running for over 100 years, RATP Dev Transit London operates London’s largest fleet of iconic red buses provising 249 million passenger journeys a year on more than 1300 buses, across more than 100 distinct routes.

The Challenge

To partner with RATP Dev Transit London to provide video, graphic, photographic and design content across a range of uses, highlighting the history and multinational reach of the brand whilst focusing on its diverse and multiskilled workforce.

“Cincera are such a pleasure to work with, very approachable, adapt to our given requirements and deliver with such professionalism to produce high-quality videos, photography, animation and design work”

Shetal JoshiSenior Communications & Engagement Manager

Our Solution

Since 2020, we’ve been working together on a monthly basis we assess our client’s needs and provide an appropriate selection of content across the following media:

  • Video: including a corporate film, recruitment video, training materials, plus internal and stakeholder COVID-19 information.
  • Graphic Design: for use in print advertising and display.
  • Photography: a selection of “fly on the wall” images of RATP Dev London staff at work, from drivers to engineers to cleaners to support staff.
  • Animation: Short animated videos explaining Covid-19 measures and other procedures.

Graphic Design

Video

Photography

Animation

The flagship of our content so far has been the corporate film “Welcome to our World”

Combining documentary footage, scripted scenes and dramatic drone photography, the film provides an insight into the work going on behind the scenes of the familiar service that Londoners take for granted.

Videos

COVID-19 Safety Measures
Motion Graphics Animation

Women Recruitment Campaign
Live Action Video

COVID-19 Company Updates
Live Action Video

Photography