Graphic design trends evolve continuously, and keeping up with the latest trends can help businesses and brands create visually captivating content that increases engagement on Instagram. Working with a Creative-as-a-Service (CaaS) can help you stay ahead of the curve.
Here are some top graphic design trends for businesses and brands to consider:
1. Bold and Vibrant Colours
Bright and eye-catching colour palettes are gaining popularity on Instagram. Using bold and vibrant colours in your designs can help your content stand out in users’ feeds and capture their attention.
2. Minimalistic and Clean Design
Simple and clean designs with ample white space are highly effective in conveying a clear message. Minimalistic designs focus on essential elements and use clean typography to create an elegant and sophisticated aesthetic.
3. Authentic and Personalised Illustrations
Unique and personalised illustrations can add a touch of authenticity and personality to your Instagram content. Custom illustrations tailored to your brand’s style and tone can help you create a visual identity that resonates with your audience.
4. Abstract and Geometric Shapes
Incorporating abstract and geometric shapes in your designs can create visually appealing compositions. These shapes can add depth and dimension to your visuals while adding a contemporary and artistic touch.
5. Kinetic Typography
Kinetic typography involves animated text that moves and transitions dynamically. This trend can add a dynamic element to your Instagram posts and help you convey your message in a visually engaging way.
6. Collages and Mixed Media
Mixing different elements, such as photographs, illustrations, textures, and typography, can create visually striking collages. Collages offer a creative way to showcase multiple images or tell a story within a single design.
7. Bold and Playful Fonts
Typography is a powerful tool in graphic design. Using bold and playful fonts can instantly grab attention and create a unique visual identity for your brand. Experimenting with different typography styles can add character to your Instagram posts.
8. Gradient and Duotone Effects
Gradient and duotone effects continue to be popular in graphic design. These effects involve blending two or more colours or using two contrasting colours to create visually captivating backgrounds or overlays.
9. Overlapping and Layering Elements
Overlapping and layering elements can create depth and visual interest in your designs. By strategically positioning and blending different elements, such as images, text, and shapes, you can create visually dynamic compositions.
10. Animated GIFs and Motion Graphics
Adding animated GIFs or motion graphics to your Instagram content can significantly increase engagement. These animations can be used to highlight key messages, showcase product features, or simply add a touch of playfulness to your posts.
